Wednesday, November 24, 2010

What Yogi Berra Teaches Us About Memorable Writing

Everybody knows at least one or two Yogi Berra quotes:

It ain't over till it's over.
It's like deja-vu all over again.

These quotes aren't just memorable. They're a perfect mixture of humor and koan-like wisdom. They have an accidental genius that jolts us to stop and think--and then say, "you know what? He's right!"

Nobody goes there anymore. It's too crowded.
The future ain't what it used to be.

My question to the readers of this blog: how can you make your writing as unforgettable as a Yogi Berra quote?

You can observe a lot by just watching.
You've got to be very careful if you don't know where you're going, because you might not get there.

My approach: add by subtracting. Cut out all the extra words and boil your sentences down to their purest essence.

What do you do to make your writing more memorable?